Jeffrey L. Fannin holds a Ph.D. in Psychology, an MBA and a Bachelor of Science degree in Mass Communications.

He has been involved in brain neuroscience for over 15 years and owns the Center for Cognitive Enhancement. Dr. Fannin has extensive experience training the brain for optimal performance to improve brain function, enhance mental and emotional dexterity.

Over the years he has been involved in cutting-edge research, such as, using quantitative electroencephalogram qEEG technology. This allows him to accurately assess and measure balanced brainwave activity, known as the whole-brain state. This research focuses on subconscious belief patterns, translating limited personal success into balanced brain performance. He has co-authored several peer reviewed neuroscience articles on varied subjects as well as PSYCH-K. An article featuring PSYCH-K was published in the peer reviewed journal NeuroConnections. The full 25 page report was published in its entirety in the International Journal of Management and Business. In the summary they say "Subconscious belief patterns circumscribe our perception and drive our behaviors. We now know how changing perception at the subconscious level of the mind can transform a subconscious belief pattern." 

Dr. Fannin was part of a research team at Arizona State University researching neuroscience and leadership; including work at the United States Military Academy at West Point. This research allowed him to co-teach a unique course at Arizona State University, “The Neuroscience of Leadership.” His work has been featured in the Wall Street Journal, on Fox News, Business Week, London Financial Times, in Singapore’s Weekend Edition, BBC radio and many more. Currently, he is in the process of completing a book dealing with the brain and how we interact in the world. 

Jeffrey Fannin PhD, executive Director, The Center For Cognitive Enhancement, Glendale, AZ 85308  602-548-9092,

Below is a two hour video that shares detailed information about the brain and how changes in thoughts and emotions can be measured.  It is almost two hours long but very informative for those who are interested in this subject.